bing/microsoft ads

Reach High-Value, High-Intent Audiences at Lower CPCs With Microsoft Ads (Bing Ads)

Bing Ads (Microsoft Advertising) is one of the most underrated but highest-quality advertising channels available today. With 1.3+ billion monthly searches and a user base that skews older, wealthier, and more business-oriented, Bing offers lower CPCs, higher buying power, and strong conversion potential — especially in high-intent industries.

With 10+ years of PPC experience and deep expertise in Microsoft Ads, we build campaigns designed to maximize your ROI, decrease acquisition costs, and reach customer segments that Google often misses.

Book Your Bing Ads Audit

WHY MICROSOFT (BING) ADS?

• Lower CPCs than Google
Bing’s CPCs are typically 20–50% cheaper than Google Ads.
• Older, higher-income, decision-maker audience
Bing users often include:
– Business owners, Corporate professionals
– Homeowners
– Seniors (high Medicare/Finance conversions)
• Strong performance in high-intent niches
Especially effective for Finance, Legal, Health, Home Services, Crypto, EduTech.
• Multi-network reach
Microsoft Ads appear on:
– Bing, Yahoo
– DuckDuckGo, MSN
– AOL, Edge browser
– Windows devices, Microsoft Start
– Outlook, Xbox Audience Network
• Perfect complement to Google Ads
Together, they capture 100% of search intent.

Microsoft Ads deliver premium traffic — and we turn that traffic into predictable conversions.

OUR MICROSOFT ADS (BING ADS) SERVICE INCLUDES

We manage your Bing Ads end-to-end with a full-funnel performance approach.

Strategic Blueprint & Account Architecture

We build a Bing Ads plan tailored to your industry:
• High-intent keyword strategy
• Bing competitor analysis
• Search intent modeling
• Campaign structure (STAG / SKAG / breakout themes)
• Offer + angle strategy
• Geo + device segmentation
• Demographic targeting (age, gender, household income)
• Budget allocation
• CRM attribution mapping

Bing has powerful demographic filters — we leverage them for cost-efficient conversions.

Advanced Keyword Research for Bing Intent

We categorize keywords into:
• Exact match high-intent
Examples: “best injury attorney near me”, “plumbing emergency number”, “buy medicare plan”
• Broad modified + phrase match
Used for controlled volume testing.
• Brand competitor keywords
Target competitor searches for lower-cost conversions.
• Long-tail commercial keywords
Higher conversion rates + lower CPC.
• Negative keywords
Essential for filtering irrelevant or low-quality traffic.

Our keyword strategy aligns directly with your business goals.

Microsoft Search + Intent Coverage

We run all high-intent and keyword-driven Microsoft Ads formats:
• Search Ads — core of Bing performance; highest conversion intent
Ideal for Finance, Legal, Medical, Home Services
• Dynamic Search Ads — capture long-tail Bing queries
• Shopping/Product Ads (if applicable) — for physical products
• Syndicated Partner Network Ads — DuckDuckGo, Yahoo, AOL (high commercial intent)

Microsoft Audience Network & Retargeting

We extend your reach across the full Microsoft ecosystem:
• Microsoft Audience Network Ads
Appear across: MSN, Outlook, Edge, news sites, and partner networks (TOF + MOF)
• Native + Display Ads — broad awareness + middle-funnel education
• Retargeting Ads — recover users who didn’t convert
• App Install Ads — for mobile and desktop applications

Our Process

OUR BING ADS MANAGEMENT PROCESS

This is a deep, full-service workflow built to deliver results.

01 Full Account & Competitive Audit

We analyze:
• CPC / CPL benchmarks
• Competitor search visibility
• Search term gaps
• Demographic data
• Keyword economy
• Existing campaign issues
• Landing page performance
• Conversion rate problems
We create your Bing Action Blueprint.

02 Tracking & Conversion Setup

We implement:
• UET tag (Bing’s tracking pixel)
• Enhanced conversions
• Microsoft Ads offline conversion tracking
• Call tracking + recording
• CRM integrations
• Google Tag Manager tracking
• Event-based attribution
• Multi-device identity matching
• Server-to-server tracking (advanced)
Tracking accuracy = predictable scaling.

03 Campaign & Creative Buildout

We build:
• High-quality text ads
• Responsive search ads
• Dynamic ads
• Structured snippets
• Location extensions
• Call extensions
• Price extensions
• Image extensions
• Ad assets for native placements
We match Bing’s unique audience behavior with precise, intent-driven messaging.

04 Daily Optimization & Bid Management

We actively optimize for:
• CPA / CPL
• Keyword performance
• Device segmentation
• Age + demographic performance
• Search term refinement
• Removing low-quality placements
• CTR improvements
• Quality Score enhancement
• Negative keyword expansion
• Landing page improvements
Bing requires continuous, intelligent tuning.

05 Scaling Phase

Once profitable, we scale via:
• New geographies
• More budget
• New keyword sets
• Expanded match types
• Bing Audience Network
• Additional landing pages
• Added device bids
• Retargeting layers
Scaling is strategic, controlled, and data-backed.

06 Cross-Platform Growth & Expansion

We expand performance across ecosystems by:
• Moving Google winners → Bing
• Moving Bing winners → Meta
• Replicating high-performing angles
• Creating cross-channel retargeting loops
• Aligning messaging + offer strategy across platforms
Cross-platform scaling multiplies reach and stabilizes acquisition.

WHY OUR BING ADS OUTPERFORM OTHER AGENCIES

✔ Ultra-granular demographic targeting
Bing has better demographic filters than Google.
✔ Specialization in high-intent industries
Finance, Legal, Health, Home Services, EduTech, Crypto.
✔ Conversion-focused architecture
Everything is built for CPA/CPL improvement.
✔ Real landing page CRO
We improve pages, not just ads.
✔ Deep tracking capability
Offline conversions, UET, server-side tracking.
✔ No generic PPC templates
Every campaign is custom-built from scratch.
✔ Daily optimization
Not weekly — daily, like high-performance accounts require.
✔ Transparent reporting
Full visibility into spend, conversions, and ROI.

INDUSTRIES WE SERVE

These verticals get cleaner, more serious buyers than other platforms. Bing/Microsoft Ads is an extremely strong channel for:

Insurance & Finance

Legal & Law Firms

Health & Medicare

Real Estate

Senior-oriented services

High-income B2B

EduTech

Crypto & Web3

Medical Services

RESULTS YOU CAN EXPECT

Within 60–120 days:
• 20–50% lower CPC than Google
• 30–60% lower CPL (industry dependent)
• Higher lead quality
• Higher household-income traffic
• Reduced competition
• More conversions at lower cost
• Increased total search market coverage
• Stronger overall ROI
• Greater multi-channel visibility

Bing Ads = low competition + high buying power.

Let’s Build

Ready to Scale Your Startup Further?

Email

connect@leadclicks.co

Office

4604 49th St N #5270
Saint Petersburg, FL 33709

Phone

+1(727)4239972

On Social

FREQUENTLY ASKED QUESTIONS (FAQ)

Is Bing Ads cheaper than Google Ads?

In most industries, yes — CPCs are 20–50% lower.

Do Bing Ads generate high-quality leads?

Absolutely. Bing’s audience skews:

Older
Homeowners
Business owners
Higher income
More purchase-ready

How fast can Bing campaigns launch?

Typically 5–10 business days.

What budget is ideal for Bing Ads?

Most industries start with $1,000–$5,000/month, depending on competition.

Do you handle tracking setup?

Yes — UET tag, offline conversions, CRM integrations, call tracking, GA4 sync.

Can you reduce wasted spend?

Yes — through negative keywords, demographic filters, device optimization, and refined placements.

Do you also manage landing pages?

Yes — or we optimize the ones you already have.

Is Bing Ads good for local businesses?

Yes, especially for home services, legal, real estate, and medical.

Book Your Bing Ads Consultation → Request a Bing Ads Audit

Empowering Startups, Fully Powered by LeadClicks!

Join Our Newsletter

Get updates, spam-free guarantee!