Performance Marketing

Pay Only for Results — CPA, CPL & Pay-Per-Call Systems Engineered for Performance

Performance marketing replaces guesswork with guaranteed outcomes.
Instead of paying for clicks or impressions, you pay only for real, verified results — whether that’s a qualified lead (CPL), a closed acquisition (CPA), or a warm inbound call (PPC).

With 10+ years of experience, proven funnel frameworks, advanced tracking, and multi-layer validation, we design performance systems that scale consistently across Finance, Legal, Healthcare, EduTech, Crypto, and Home Services.

Start Your Performance Marketing Audit

WHAT IS PERFORMANCE MARKETING?

Performance marketing allows brands to scale fast while keeping risk low. You’re not paying for traffic — you’re paying for measurable outcomes.
Depending on your goals, outcomes can include:
• Completed leads
• Booked appointments
• Phone calls
• Signups
• Form submissions
• Qualified applications
• Actual customer acquisitions
Our campaigns are fully validated and optimized for quality, not volume.

OUR PERFORMANCE MARKETING SOLUTIONS

We offer three core performance models:

CPA MARKETING (Cost Per Acquisition)

Pay only when a verified acquisition truly happens.
With CPA, you only pay when the exact action you want is completed — such as:
• A customer purchase
• A membership sign-up
• A completed application
• A verified onboarding
• A booked appointment

CPA is ideal for high-intent funnels where every conversion genuinely matters.

Learn More About CPA

CPL MARKETING (Cost Per Lead)

Pay for high-quality leads — validated & filtered.
We generate real, high-intent leads using paid traffic, funnel optimization, and multi-step validation.
Every lead passes through filters:
• Duplicate check, format verification
• IP screening, spam/bot detection
• Industry-specific qualification, CRM delivery
• Timestamp validation

Perfect for Finance, Legal, Healthcare, EduTech, and Home Services.

Learn More About CPL

PAY PER CALL MARKETING (PPC)

Pay only for warm inbound calls that meet your criteria.
We generate inbound phone calls from people actively looking for your service. Calls are:
• Geo-targeted, qualified
• Time-filtered, recording-enabled
• Fraud-protected, customer-initiated
Examples of qualifying calls:
• Insurance shoppers
• Legal case inquiries
• Real estate intent calls
• Home service requests
• Healthcare appointment requests

Learn More About PPC

Our Process

OUR PERFORMANCE MARKETING PROCESS

We don’t just provide traffic — we build conversion-ready funnels paired with strict validation.

01 Strategy & Audience Mapping

We determine:
• Ideal audience segments
• Funnel stages
• Qualification requirements
• Filters & lead requirements
• Geo-targeting models
• Allowed & restricted messaging
• Conversion triggers

This creates a risk-free performance model aligned with your business.

02 Tracking & Technology Setup

Accurate performance marketing requires flawless tracking:
• Pixel setup (Meta, Google, TikTok, Bing)
• Conversion API (Server-side tracking)
• Call tracking setup, CRM integration
• UTM structure
• GA4 event tracking, fraud protection
• Lead validation system

Performance fails without tracking — we don’t launch until tracking is perfect.

03 Funnel & Landing Page Optimization

All performance models rely heavily on conversion-rate optimization. We design or optimize:
• Landing pages, Multi-step forms
• Lead routing flows
• Call routing filters
• Appointment funnels
• Thank-you page sequences
• SMS/email follow-ups

Improved conversion rates = lower CPL/CPA.

04 Campaign Launch & Optimization

We launch performance campaigns across:
• Google Ads, Meta Ads, Bing Ads
• TikTok Ads
• Native networks
• Email/SMS funnels
• Call campaigns
We monitor daily for:
• Lead quality
• CPA/CPL trends
• Conversion rate drops
• Creative fatigue, quality dips
• Pipeline bottlenecks

05 Validation and Quality Control

Every lead/call is validated through:
• Duplicate detection
• Real-time verification
• Geo matching
• Intent filters
• Timestamp rules
• Call duration requirements
• Spam/bot protection
• Industry-specific qualification forms
• Human review (if necessary)

Quality is ALWAYS prioritized over volume.

06 Scaling, Optimization & Transparency

Scaling is driven by:
• New geos & networks
• Higher budgets
• Broader audiences
• Funnel improvements
• Lookalike expansion (CAPI)

Clients receive full transparency:
• Weekly reports
• Lead lists + validations
• Call logs & recordings
• CPA/CPL insights
• Strategy calls (optional)

WHY OUR PERFORMANCE MARKETING WORKS

✔ Pay only for results
Zero wasted spend.
✔ Strict validation
Every lead and call meets your criteria.
✔ Advanced tracking
We eliminate attribution error and optimize faster.
✔ Proven funnels
Built from 10 years of data and testing.
✔ Industry expertise
Especially in high-intent verticals.
✔ Compliance-ready
We understand platform restrictions and industry regulations.
✔ Real transparency
No hidden metrics. No misleading stats.

INDUSTRIES WE SPECIALIZE IN

Each industry has unique filters, compliance requirements, and lead/call intent behavior. We build funnels accordingly. Performance marketing works best in:

Finance & Insurance

Legal & Law Firms

Health & Medicare

EduTech

Crypto & Web3

Home Services

RESULTS YOU CAN EXPECT

• Lower CPA
• Lower CPL
• Higher close rates
• Better-quality calls
• Stronger funnel performance
• Accurate attribution
• Predictable scaling
• Stronger ROI
• Faster optimization cycles
• Consistent, high-quality pipeline growth

Let’s Build

Ready to Scale Your Startup Further?

Email

connect@leadclicks.co

Office

4604 49th St N #5270
Saint Petersburg, FL 33709

Phone

+1(727)4239972

On Social

FREQUENTLY ASKED QUESTIONS (FAQ)

What is the difference between CPA and CPL?

CPL = You pay for each verified lead.
CPA = You pay only when a full acquisition is completed.
CPA is deeper in the funnel; CPL is top/mid-funnel.

How do you ensure lead quality?

We use:

Multi-step validation
Anti-spam filters
IP checks
Duplicate detection
Industry-specific qualification
Manual review
Geo-targeting
Call-duration filters (for Pay Per Call)

What industries work best for CPA/CPL/PPC?

Finance
Insurance
Legal
Home Services
Healthcare
EduTech
Crypto

These industries have measurable demand and clear qualification standards.

How fast can performance campaigns launch?

Typical launch time: 5–12 business days (depending on tracking setup, funnel creation, and industry compliance).

Do you provide landing pages or funnels?

Yes, we create or optimize:

Landing pages
Multi-step funnels
Appointment funnels
Call routing systems

What metrics do you track?

Lead quality
Call duration
CPL
CPA
AOV/LTV
Conversion rate
Close rate
ROAS
Attribution data
Funnel performance

What if the leads are low-quality?

We:

Adjust filters
Refine targeting
Change funnels
Add qualification questions
Optimize geos
Rework creatives
Replace traffic sources

You pay for validated results only.

How do you filter spam or fake leads?

Using:

ReCAPTCHA
IP filtering
Anti-bot systems
Duplicate checks
Pattern recognition
Human review
Call verification
CRM feedback loop

Are there long-term contracts?

Most performance programs begin with a 3-month agreement to set up, test, validate, and optimize the model.

What platforms do you use for performance campaigns?

Google Ads
Meta Ads
Bing Ads
TikTok Ads
Native networks
Email/SMS funnels
X/Twitter Ads
YouTube

Do you support compliance-heavy industries?

Yes, especially:

Insurance
Legal
Health
Crypto
Education

We design ad-compliant funnels in line with policies.

What results can I expect in 90 days?

Most clients experience:

Lower CPL
Improved CPA
Higher lead quality
Increased call volume
Better close rates
Clearer attribution
A repeatable, scalable model

Book Your Strategy Session → Contact Our Team

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